Statement

Positioning

Where the brand exists within the marketplace context.

EXAMPLE


For people who seek diversity and richness in life (and a story to tell), Appellation North Vineyards is a boutique wine appellation that offers a pioneering spirit, a quirky, deep sense of community, and an authentic connection to the land.

Unlike mainstream wine regions, our vineyards are nestled in a high-elevation, extreme landscape, producing distinctive wines with soul, character and depth.

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Personality: How the brand exists in terms of look, tone, and feel.

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Catch Phrases