
Statement
Positioning
Where the brand exists within the marketplace context.
EXAMPLE
For people who seek diversity and richness in life (and a story to tell), Appellation North Vineyards is a boutique wine appellation that offers a pioneering spirit, a quirky, deep sense of community, and an authentic connection to the land.
Unlike mainstream wine regions, our vineyards are nestled in a high-elevation, extreme landscape, producing distinctive wines with soul, character and depth.