Brand
Personality
How the brand shows up in the world in terms of look, tone, and feel.
EXAMPLE
UNPRETENTIOUS MAGNETIC MAVERICK
Look: The color palette embraces natural tones—sunbaked terracotta, olive green, and soft sky blue—punctuated by bold, unexpected accents like citron or vermillion. Imagery is stylish rustic: gritty textures, candid vineyard shots, handwritten labels, and atmospheric short-form video.
Tone: The voice is confident but casual—story-driven, with a streak of irreverence. It tosses aside wine jargon in favor of personality, humor, and plain talk. It’s not “notes of blackberry”... it’s “a red that’s as wild as your weekend.”
Feel and experience: Visitors to the land or the website feel like they are discovering a local secret: immersive, unstuffy, and a little bit rebellious. They feel welcomed like old friends, with unexpected events, soulful storytelling, and an emphasis on authenticity over polish—leaving people with the feeling that they’ve stumbled onto something rare and real.