CONGRATS!

Your strategy session is confirmed.

Step 1: 📅 Check Your Calendar
You should have received an email confirming your session time. Please mark “Yes” on the calendar invite. You’ll find your Zoom link in the event details.

We do not allow no-shows to reschedule, so if you need to make a change, use the reschedule link in the invite at least 24 hours before your session.

For our session, please be somewhere quiet with a good internet connection and your camera on.

Step 2: WATCH THE VIDEO BELOW

“I’m more likely to invest when founders have put thought into their brand—it shows discipline, clarity, and intent.”
— Erica Bailey, Venture capitalist

Step 3: Start thinking about the brand questions that keep you up at night.  Here are some of the things I can help with:

  • Brand strategy

  • Messaging 

  • Naming

  • Trademarking

  • Brand architecture

  • Logo Design

  • Visual identity

  • Internal Brand Training 

  • Brand voice

  • Internal brand training

  • Employee engagement 

  • Employer branding

  • Brand guidelines

What to Expect

🧠 First half: Ask me anything about branding. I will share insights, direction, resources, and honest feedback—no fluff, no jargon.


🚀 Second half: I will walk you through how Brand Story Machine works and what you get, to help you decide if it’s the right tool to support your growth.  And it its not, that’s fine! You will have answers and a new colleague in your corner. 

Brand Story Machine is not a logo generator or a marketing plan. It is a strategic guide and toolkit that delivers:

  • Purpose Statement

  • Attributes

  • Benefits

  • Brand Personality

  • Brand Position

  • Value Proposition

  • Go-To-Market messaging toolkit 

Looking forward to talking soon,
—Shannon